Creative Design

The Importance of Great Briefs

Sara Gaskins
February 21, 2020
Creative Design

What is a Creative Brief?

A creative brief is the foundation or starting point for any creative work or promotional campaigns that take place.

All you need is a short and detailed summary of your company’s background and any promotional goals you hope to achieve. In a creative brief, you can share your vision, values and voice of your business quickly and concisely.

A creative brief is also useful for outlining the scope of your project by setting a budget and time limits for any creative work.

Who is the Creative Brief for?

It might surprise you to learn that the end-user of the creative brief isn’t your company. Rather, it’s the creative team that will be designing your artwork or promotional assets.

Reasons to use a Creative Brief:

  • You’ll gain a deeper understanding of your vision and the values you want your business to communicate.
  • You’ll guarantee that all designed assets are on-brand and delivering a consistent message.
  • You can give our creative team a clear vision and broad knowledge of your brand, business, and products.
  • It can offer guided inspiration and give our team a starting point to brainstorm ideas.
  • It will reduce misunderstandings from the outset by ensuring we’re on the same page.
  • You can make certain that you are getting the most out of your partnership with our creative team.

You can download our creative brief below:

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Sara Gaskins

As our Creative Director, Sara’s goal is to keep everything running smoothly at peak creativity, both for the team and our customers.

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Stable Design Statement on COVID-19We are still here for you, sanitised, working remotely and still very much available.

Stable Design is very lucky to have an office within the beautiful garden of my home. Currently, it's only me (Sara) in the office - whilst other key members of the team are working remotely, keeping us afloat and sailing our ship through the storm. I understand that the COVID-19 virus is a worrying time, we have a duty to stay home for our wonderful NHS and vulnerable people in our communities. In view of the current Public Health Crisis and following advice from our government, we feel this is the best way forward for our team and their loved ones.

If you have any questions or concerns, or you'd just like a chat with a friendly voice, please give me a call. Tough times need extra care and kindness towards each other so please do feel free to call me at any time - my number 07877 128657

Lastly, I want to thank you all for your support and friendship over many years of working together. To customers both old and new, our team is absolutely loving every minute of working with you and we're all looking forward to a brighter future.

Sara - x